Case Study: Ford educates first-time car buyers with EX.CO interactive content

How Ford Used Interactive Content to Educate First-Time Car Buyers

Ford partnered with EX.CO to support the launch of the Ford Focus in the UK. The goal was to build brand awareness, create buzz around the new model, and educate first-time car buyers about its updated features and unique selling points.

EX.CO created and distributed a personalized interactive Personality Quiz based on a study linking personality traits to car preferences. The campaign generated 100K+ engagements, a 93% average completion rate, and a 5%+ average share rate, while exceeding its engagement target by 100% in the first few weeks and helping Ford gather valuable audience insights for future marketing.

Ford