Case Study: Moat achieves 97% viewability with EX.CO

How EX.CO Managed to Prove 97% Viewability via Partnership With Moat

Moat wanted to increase transparency around ad performance and prove that its inventory delivered strong viewability. To address this challenge, Moat partnered with EX.CO, using EX.CO-powered video content and in-item ad inventory to better understand how engaging content affects attention and ad visibility.

EX.CO implemented Moat’s measurement pixel across all EX.CO-powered pages to scan inventory and parse viewability data across owned video content and ad units. The partnership showed 97% viewability for in-item video ads, outperforming Moat’s benchmark by 62%, and EX.CO now guarantees and consistently exceeds 70%+ viewability to advertiser partners.

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