EX.CO
15 Case Studies
Case Study: College Board achieves Gen Z awareness for Roadmap to Careers with EX.CO
A EX.CO Case Study
How College Board And Roadtrip Nation Created Awareness Of Their New Tool For Gen Z
College Board partnered with EX.CO to build awareness for its new “Roadmap to Careers” tool for Gen Z high school students ages 15–18. The challenge was to create interactive branded content that would resonate with this audience while driving attention to the careers tool.
EX.CO delivered a custom interactive sponsored story, “Text With Your Future Self And Find Out What Your Life Will Be Like After College,” featuring a poll and personality quiz tailored to Gen Z interests. The campaign drove strong engagement, including a 19% click-through rate, 1:16 average dwell time, and 14% conversion rate, while also generating audience insights such as 90% of Gen Z having a clear or rough plan after high school.
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