Case Study: Grupo El Progreso achieves 3x higher video viewability and 7x higher RPM with EX.CO

Grupo El Progreso boosts video viewability 3x and RPM 7x with EX.CO

Grupo El Progreso, a Galician media group, faced challenges in monetizing its high-quality YouTube video content on its own website, resulting in lower-than-expected views and insufficient revenue. To address this, they partnered with vendor EX.CO and its online video platform to unlock the potential of their existing content.

EX.CO's solution involved strategic placement of their proprietary video player, integration with the group's YouTube channel, and incorporating their own demand sources. This led to remarkable results, including a viewability rate that skyrocketed from 28% to 88% and a 7x increase in average gross RPMs within the first 30 days, significantly boosting both viewership and revenue.

Grupo El Progreso