Case Study: BoardingArea achieves 27% revenue lift with EX.CO

Boardingarea Takes Flight With 27% More Global Revenue Thanks to Ex.co

BoardingArea, a network of 60+ business travel and frequent flyer websites, wanted to build a stronger video monetization strategy but initially viewed video ads as a distraction. EX.CO helped the customer understand how video could drive revenue without hurting user experience, using its machine-learning video platform along with RSS feeds and demand sources.

EX.CO implemented a customized video player across BoardingArea’s sites, including adhesive mobile units, branded styling, RSS feeds, and premium demand to recirculate traffic and surface relevant content. The result was a 27% average revenue lift per site, 12M+ monthly player loads, a 20% monthly revenue lift across the network, and more than 200K additional sessions per month, with dwell time reaching over 3 minutes per player load.

BoardingArea

Randy Petersen

Founder