Case Study: Advance Local grows video revenue with EX.CO

Advance Local grows video revenue by 7 figures with EX.CO

Advance Local, a leading digital media group, sought to diversify its revenue streams by launching a video strategy across its network of news sites. The challenge was that it lacked an effective way to monetize or scale video, having previously only manually embedded YouTube players into select articles. To address this, the company partnered with the vendor EX.CO and its online video platform.

EX.CO implemented its contextual video recommendation engine, which uses large language models to automatically deliver relevant videos in real-time. This solution allowed Advance Local to scale video across its entire network without producing custom content. The results were a seven-figure increase in revenue within the first six months and over 58 million video player loads, making video a significant revenue driver for Advance Local.

Advance Local