Case Study: 1XL doubles monthly revenue with EX.CO's video platform

1XL doubles monthly revenue in 3 months with EX.CO

1XL, a UK-based digital media cooperative comprised of 43 local and regional news publishers, faced the challenge of identifying a video technology provider that could accommodate the variances across its vast portfolio of over 700 sites. They needed a partner, EX.CO, that could seamlessly migrate their video library, maintain a positive user experience, and successfully monetize video content at scale.

EX.CO implemented its online video platform, meticulously migrating 1XL's media library and mirroring all existing video IDs to ensure a seamless transition. The solution included smart matching playlists, contextually relevant AI-driven video recommendations, and sticky video units for high viewability. As a result, 1XL doubled its monthly revenue within three months, achieved over 30 million monthly player loads, and saw a nearly 4x increase in video dwell time.

1XL