Case Study: Red-D-Arc achieves a 90% increase in leads with EWR Digital

Red-D-Arc boosts leads 90% with EWR Digital

The customer, Red-D-Arc Welderentals, was challenged with launching its new BotX Robotic Welder to manufacturers struggling with a skilled labor shortage. They needed a marketing campaign from vendor EWR Digital that would promote awareness, overcome preconceptions about robotic welding, and ultimately drive product rentals and sales.

EWR Digital implemented a holistic solution involving targeted ads on Facebook, LinkedIn, and Google, coupled with a specially designed landing page. This strategy focused on the customer's core pain points, resulting in a measurable impact: a 90% increase in ad-generated leads to over 200 per month. This surge in demand was so successful that Red-D-Arc expanded its sales team and opened a new robotics center to handle the new business.

Red-D-Arc