Case Study: John L. Scott Real Estate uses eWebinar to drive recruiting, lead generation, and franchise growth

We find that eWebinar has so many different use cases in our particular world in real estate

John L. Scott Real Estate, a major real estate brokerage and franchisor based in Seattle, needed a better way to showcase its franchise opportunity, engage curious real estate professionals, and support recruiting and lead generation. The company wanted something more interactive than a long video, and began using eWebinar to create learning-style experiences for prospective franchise owners and other audiences.

With eWebinar, John L. Scott Real Estate built on-demand webinar experiences featuring franchise owners, team members, and growth strategies, allowing the company to promote opportunities without hosting live sessions every day. According to Howard Chung, VP of Franchise Development, eWebinar has created strong engagement, expanded across franchise owners and other departments, and provided useful analytics and new use cases for recruiting, conversions, and community outreach.

John L. Scott Real Estate

Howard Chung

Vice President of Franchise Development