Case Study: The Receptionist boosts demo engagement and lead capture with eWebinar

The Receptionist - Customer Case Study

The Receptionist, a Denver-based SaaS company offering an iPad visitor management system, was using traditional weekly live demos to educate prospects. Michael Ashford, Director of Marketing, said the team wanted a faster, more convenient way to give buyers information right when they were ready, instead of making them wait one or two weeks for a scheduled demo.

The Receptionist implemented eWebinar as an interactive “product tour” with a 12-minute video walkthrough, live chat, and Slack sync. With eWebinar, they increased lead capture and regularly achieved 90%+ attendance, compared with about 40% attendance for their previous live demos. The Receptionist says eWebinar has improved marketing, sales, and customer experience, and plans to expand its use further.

The Receptionist

Michael Ashford

Director of Marketing