Case Study: Proposify builds a sales pipeline and scales customer training with eWebinar

Proposify scales training to 20,000 users with eWebinar

Proposify, a SaaS company providing proposal software, struggled with inefficient and sporadic live webinars for demand generation and customer training. Their previous system, using Zoom's Simulive, was expensive and required staff to be present for live chat, which was not feasible for their team serving a global customer base across different time zones. They needed a better way to scale their training and build a sales pipeline.

eWebinar provided a hybrid, on-demand solution that felt live to viewers. Proposify uses it to run automated training webinars 24/7 for new and existing customers and to power a demand generation funnel driven by LinkedIn ads. The solution freed up their support team, provided valuable analytics for lead scoring, and successfully turned cold leads into qualified prospects. eWebinar's Slack integration also allowed their team to answer questions asynchronously, maintaining a personal touch without requiring live attendance.

Proposify