Case Study: Nectar saves hundreds of hours and generates 250 leads with eWebinar

Nectar - Customer Case Study

Nectar, a Salt Lake City-based HR SaaS company, wanted a more transparent, self-service way to let prospects learn about its recognition and rewards platform without relying on repetitive live demos and discovery calls. Their cofounder was spending about 25 hours a week running 10–12 demos a day, and they needed a more scalable, engaging approach that still felt interactive and accessible.

With eWebinar, Nectar created an automated customer-interview-style demo, embedded it on their homepage, and connected it to HubSpot for follow-up. The result was 250 self-serve leads in three months, 5 deals self-closed without sales rep contact, and an 8% one-on-one booking rate, while saving about 40 hours per month and delivering an 80x ROI. Nectar also estimated eWebinar could drive up to $50,000 in additional annual revenue.

Nectar

Trevor Larson

Co-Founder