Case Study: Instrumentl Achieves 136x ROI in 6 Weeks with eWebinar

Instrumentl - Customer Case Study

Instrumentl, a SaaS platform that helps nonprofits and grant writers find, track, and manage grants, was struggling with too many inbound leads for its available sales team. Because reps couldn’t keep up with one-on-one onboarding calls, the company needed a way to give new trial users the same personalized experience without slowing down activation.

Instrumentl implemented eWebinar to replace Calendly-based onboarding with an interactive, recorded webinar flow that activated trials via webhook, and also turned recurring workshops into evergreen replays. With eWebinar, Instrumentl saved 70 hours in 1.5 months, saw a 33% registration rate, 68% attendance rate, 86% completion rate, and 91% average watch time, and generated about $27,000 in attributable revenue from a $198 spend in six weeks, a 136x return.

Instrumentl

Will Yang

Head of Growth