Case Study: Toddlers CAN Read triples conversion rates with eWebinar

How Toddlers CAN Read tripled its conversion rate with eWebinar

Toddlers CAN Read, founded by Spencer Russell, offers online courses that help parents and caregivers teach children as young as 18 months to read. Before using eWebinar, the company ran its free training as a simple video on a landing page in Kajabi, with little visibility into how many people watched, where they dropped off, or how the training influenced sales.

Using eWebinar, Toddlers CAN Read turned that free training into an interactive workshop with scheduling, live chat, polls, and analytics. The results were strong: conversion rates rose from about 3.5% to 11.1% for non-viral traffic, and from 2.5% to 5.75% for viral traffic, more than tripling in the best case. Spencer also reported higher engagement, a 4.8/5 rating from 113 reviews, and valuable data to improve the webinar content.

Toddlers CAN Read

Spencer Russell

Founder