Case Study: Market Leader boosts onboarding satisfaction with eWebinar

How Market Leader’s onboarding satisfaction scores jumped after adopting eWebinar

Market Leader, a real estate tech SaaS company, and its sister brand Zurple needed a more scalable way to onboard customers using eWebinar. Their existing live webinars were exhausting to run, limited in topic coverage, and hard for busy agents to attend, making it difficult to deliver effective onboarding at scale.

With eWebinar, Market Leader and Zurple moved to a flexible hybrid onboarding model with multiple automated sessions, replay options, live Q&A, and interactive tools. eWebinar helped them scale from one or two live webinars per week to several sessions multiple times a week, improve engagement, and boost customer satisfaction scores while giving the team better analytics to refine content and track drop-off.

Market Leader

Jenn Tervo

Customer Enablement Mgr