Case Study: POYNTING connects global branches and streamlines collaboration with eWay-CRM

Poynting unifies branches across 3 continents with eWay-CRM

Poynting, a world-leading innovator and manufacturer of antenna solutions with a global team of nearly 100 people, faced the challenge of streamlining sales, marketing, and project management across its international branches. To simplify communication and information sharing between its teams in South Africa, Europe, and the USA, the company sought a new CRM solution that was both comprehensive and user-friendly. They chose eWay-CRM, a platform fully integrated with Microsoft Outlook, to serve as their central business tool.

The solution implemented by eWay-CRM provided a shared database within Outlook, centralizing contacts, communications, and documents. This eliminated the need to switch between applications and reduced administrative work, allowing teams to dedicate more time to closing deals. The email marketing module streamlined campaigns and lead generation, while the project management features helped optimize complex international projects. As a result, eWay-CRM provided the organized growth and efficient management essential for Poynting's sustainable worldwide success.

Poynting