Case Study: OKULA Nýrsko streamlines B2B sales and customer communication with eWay-CRM

Okula Nýrsko streamlines CRM for its 90% key-revenue customers with eWay-CRM

Okula Nýrsko, a Czech manufacturer of injection-molded plastics, faced the challenge of managing deep, long-term relationships with a small number of key B2B customers. Their communication was scattered across individual employees, risking knowledge loss and inefficiency. They needed a CRM solution built for manufacturing, not e-commerce, and selected eWay-CRM for its integration with Microsoft 365 and its design for complex B2B projects.

The solution from eWay-CRM provided a centralized platform for a complete 360-degree view of each customer, consolidating all communication and project history. While the self-implementation highlighted the need for expert consulting, the vendor's product enabled Okula Nýrsko to secure institutional knowledge, automate managerial reporting, and manage access rights, ensuring continuity and a deeper understanding of their most important clients.

Okula Nýrsko