Case Study: Bankers Trust expands customer education with eWay Corp’s AWS-hosted WordPress center

Bankers Trust launches AWS-hosted WordPress education center with eWay Corp

Bankers Trust, a trust company performing fiduciary functions, faced the challenge of establishing itself as an objective industry expert. Their highly secure main banking platform limited public content, creating a need for a separate channel to educate customers without compromising security. eWay Corp was engaged to build a content-rich educational site.

eWay Corp implemented a separate WordPress education center hosted on AWS. This solution provided articles organized into six categories, a search function, tagging, and a newsletter subscription. The outcome was increased visibility for Bankers Trust, positioning them as an industry expert, and delivering information to customers on any device without affecting the security of their main banking platform.

Bankers Trust