Case Study: Challenger Sports boosts event reach and Google visibility with Evvnt

Challenger Sports boosts event reach to 40.9M with Evvnt

Challenger Sports, a provider of international-themed soccer camps across the USA, faced a challenge in efficiently marketing over 3,500 annual camps in a competitive market. They needed a simple solution to submit events to numerous online calendars to improve their SEO and reach new audiences. They turned to the vendor Evvnt for its event promotion and distribution service.

Using Evvnt, Challenger Sports achieved significant time savings and expanded its audience reach. For a specific camp, Evvnt distributed the event listing to over 35 sites, achieving a total audience reach of 40.9 million. The campaign resulted in 50% first-page Google coverage for the event and listings on 19 mobile apps. The CEO noted that Evvnt's work directly helped generate new customer interest and improve their search engine ranking.

Challenger Sports