Case Study: WestRock achieves smarter connected packaging and supply chain visibility with EVRYTHNG

WestRock - Customer Case Study

WestRock, a leading provider of paper and packaging solutions, needed to help brands gain critical visibility into their supply chains and build direct relationships with consumers through first-party data. They partnered with the vendor Evrythng to address this challenge and meet growing demands for sustainability and digital transformation.

By integrating its IoT SaaS platform with WestRock's packaging, Evrythng provided a solution that gives each product a unique Active Digital Identity. This enabled smart packaging for supply chain transparency, detailed lifecycle management, and consumer loyalty systems. The collaboration resulted in a cost-effective and highly scalable platform that allows brands to track products individually, engage consumers directly, and gather real-time data intelligence.

WestRock

Peter Durette

President