Case Study: Rebecca Minkoff turns handbags into owned media channels with EVRYTHNG

Rebecca Minkoff - Customer Case Study

Rebecca Minkoff, a global fashion brand, wanted to reconnect with its customers after the point of sale, as it lost visibility into who was purchasing its luxury handbags and their experiences. To tackle this challenge and drive long-term loyalty, the brand partnered with the vendor EVRYTHNG.

EVRYTHNG implemented its IoT SaaS platform, equipping each handbag with a unique, scannable QR code. This allowed for consumer engagement in-store and post-purchase, turning physical products into interactive media channels. The solution enabled Rebecca Minkoff to create memorable experiences, increase customer conversions, and capture real-time data for retargeting and sales campaigns.

Rebecca Minkoff

Uri Minkoff

Co-Founder and CEO