Case Study: Ralph Lauren Achieves End-to-End Traceability and Authenticity with EVRYTHNG

Ralph Lauren - Customer Case Study

Ralph Lauren faced the challenge of rising consumer demand for transparency and authenticity, coupled with increasing levels of counterfeit goods and pressure to meet circular economy goals. To address this, they partnered with the vendor Evrythng to launch their Born Digital initiative, using the Evrythng platform to digitally activate their entire Polo apparel line.

The solution involved giving every item a unique digital identity at manufacture, creating a digital twin in the Evrythng cloud for end-to-end traceability. This provided Ralph Lauren with real-time supply chain visibility, unparalleled counterfeit protection, and a direct channel for consumer engagement. The results included the mass-scale activation of hundreds of millions of products, operational efficiencies, and the ability to harness crowdsourced data for next-generation brand protection.

Ralph Lauren

David Lauren

Chief Innovation Officer