Case Study: Ralph Lauren achieves end-to-end product traceability and authenticity with EVRYTHNG

Ralph Lauren activates hundreds of millions of apparel items with Evrythng

Ralph Lauren faced the challenge of meeting consumer demands for transparency and authenticity while combating a global counterfeit industry worth hundreds of billions. To address this, the company partnered with EVRYTHNG to launch its Born Digital initiative, using the EVRYTHNG platform and Active Digital Identity™ product to create a unique digital identity for each item.

The solution implemented by EVRYTHNG involved applying digitally serialized labels at the moment of manufacture across hundreds of factories. This provided Ralph Lauren with end-to-end traceability, real-time supply chain visibility, and next-generation brand protection powered by data science. The results include the ability to authenticate hundreds of millions of products annually, harness data from every product lifecycle stage, and deliver direct consumer engagement through smartphone scanning. EVRYTHNG enabled Ralph Lauren to transform each product into an intelligent, trackable asset.

Ralph Lauren