Case Study: Mowi achieves seafood traceability and consumer transparency with EVRYTHNG

Mowi - Customer Case Study

Mowi, the world's largest producer of Atlantic salmon, faced the challenge of providing consumers with full transparency into the lifecycle of its products. Data was collected across multiple production and supply chain systems, making it difficult to create a single, searchable source of truth. The company partnered with EVRYTHNG to build a traceability platform that would share this information simply and build consumer trust.

EVRYTHNG implemented its IoT SaaS platform to harmonize data from Mowi's various systems, creating a unique digital identity for each batch of salmon. This data, accessible via a scannable GS1 Digital Link QR code on packaging, allows consumers to trace the product's full journey. The solution provided Mowi with new consumer engagement analytics and positioned the company to increase sales through greater brand loyalty and transparency.

Mowi

Ola Brattvoll

Chief Operating Officer