Case Study: Coca-Cola achieves real-time consumer engagement with EVRYTHNG

Coca-Cola - Customer Case Study

Coca-Cola wanted to directly engage with consumers and gather they partnered with Evrythng and used its IoT SaaS platform.

Evrythng's solution involved digitally activating cans for a campaign, allowing consumers to scan them for personalized mobile experiences. This implementation exceeded all scan engagement and conversion targets, generating more interactions than other digital media and providing Coca-Cola with rich consumer data. The success led to a major expansion of the program across 28 markets.

Coca-Cola

Michael Schwarz

Head of Digital Acceleration