Case Study: Avery Dennison digitizes 10 billion apparel items with EVRYTHNG

Avery Dennison - Customer Case Study

Avery Dennison, a global leader in apparel and footwear branding and labeling, faced the challenge of helping consumer brands reclaim customer relationships and data from online retailers. They needed a way to cost-effectively digitally activate billions of products at a massive scale. They partnered with EVRYTHNG and its IoT SaaS platform to address this.

The solution involved embedding products with GS1-compatible digital identities at manufacture. EVRYTHNG's platform enabled over 10 billion products to become smartphone interactive and intelligent. This resulted in new use cases for brands, including enhanced brand protection, customer loyalty rewards, supply chain transparency, and personalized consumer recommendations.

Avery Dennison

Francisco Melo

Vice President and General Manager