Case Study: KFC Achieves Personalized Customer Loyalty and CRM Automation with Evrone

KFC launches custom CRM with Evrone in 2 microservices

KFC sought to enhance customer personalization and franchisee revenue by leveraging big data but required a custom CRM system to replace inflexible off-the-shelf solutions. The challenge was to build a system that could track individual customer preferences, integrate with in-store technology like kiosks, and comply with strict international data laws. They engaged the vendor Evrone to develop this specialized restaurant CRM.

Evrone designed and developed a custom CRM using Ruby on Rails, with high-load microservices in Go and Rust. The solution included modules for menu management, audience segmentation, and localization for different countries. The implemented system allows KFC to offer personalized service, optimize menus based on customer trends, and is already in use in some restaurants, setting the foundation for the future of their global operations.

KFC