Case Study: Authentica streamlines B2B beauty distribution with Evrone

Authentica B2B portal development for a beauty distributor company

Authentica, a beauty distributor company, needed a B2B portal to improve communication with customers and partners, support a catalog of more than 10,000 items, and integrate with existing warehouse, logistics, and accounting systems. The company also wanted faster content updates, analytics, and better support for promotions and payment document handling, so it turned to Evrone for custom development.

Evrone built the B2B portal on Ruby on Rails, including an online showcase with advanced filtering, automated bonus offers, employee chat, Excel order upload, integration with 1C and other internal systems, content management tools, and built-in analytics. The result was a faster, more client-oriented platform that improved order processing, logistics, and customer service, while helping Authentica respond quickly to market and marketing changes.

Authentica

Anton Spitsky

Chief Operating Officer