Case Study: Summit by Morrison builds brand awareness and drives resident leads with EVR Advertising

Summit by Morrison generates 400+ marketing-qualified leads in 6 months with EVR Advertising

Summit by Morrison, a new senior living community, partnered with EVR Advertising to build brand awareness and attract residents. The challenge was to introduce the new community while honoring the legacy of the area's revered nursing home, The Morrison, and to promote its full continuum of care.

EVR Advertising implemented a strategic rebrand to unite the locations under The Morrison Communities. This was supported by a new website, a digital-first media plan, and local PR initiatives. The solution successfully yielded over 400 marketing-qualified leads within the first six months.

Summit by Morrison