Case Study: Rochester Regional Health strengthens brand awareness and patient acquisition with EVR Advertising

Rochester Regional Health boosts organic traffic 15% with EVR Advertising

Rochester Regional Health, an integrated health services organization, partnered with EVR Advertising to reposition its brand. The challenge was to clearly articulate a brand vision that positioned the healthcare system as a future-focused innovator and to develop a revitalized brand platform for a comprehensive marketing campaign.

EVR Advertising developed the "Next Is Now" campaign, which was launched through a multi-phase approach including a Super Bowl TV reveal and an agile digital media buy. The solution produced significant results for Rochester Regional Health, including a 15% increase in organic website traffic, over 37,000 unique users to a campaign microsite, and a 61% higher brand recall compared to competitors.

Rochester Regional Health