Case Study: NHSaves boosts brand awareness and lead generation with EVR Advertising

NHSaves doubles website sessions with EVR Advertising

NHSaves, an energy efficiency program supported by New Hampshire's major utility companies, faced stagnating brand awareness after 20 years in the market. Their challenge was to reinvigorate the brand and position it as the leading source for energy savings statewide, which required additional marketing expertise. The program partners selected EVR Advertising for its regional knowledge to address this challenge.

EVR Advertising implemented a comprehensive rebranding and integrated marketing campaign. This included developing a new visual identity, messaging platform, and a media strategy utilizing both traditional and digital channels. The solution successfully doubled website sessions, generated over 5.5 million impressions, and drove 2,000 high-opportunity actions. EVR's efforts also increased social media engagement, growing Facebook followers by 33% and decreasing the website bounce rate by 22%.

NHSaves