Case Study: New Pond Village grows its waitlist and engagement with EVR Advertising

New Pond Village nearly doubles waitlist with EVR Advertising

New Pond Village, a continuing care retirement community, faced high demand with limited apartment availability. Their challenge was to keep waitlisted prospects engaged and foster a sense of belonging without disrupting their existing staff workflows. They partnered with EVR Advertising to develop a personalized waitlist program.

EVR Advertising created a branded Premier Access Club for the waitlist, featuring a mix of personalized communications, exclusive events, and curated gifts. This solution nearly doubled the waitlist within its first year, with a projected 54% growth for the second year. The program successfully made prospects feel like part of the community, as evidenced by positive testimonials. EVR continues to manage the program to ensure a smooth transition for future residents.

New Pond Village