Case Study: New Pond Village boosts RSVPs and tours with EVR Advertising’s Roaring ’20s event campaign

New Pond Village drives 87 RSVPs with EVR Advertising

New Pond Village, a CCRC in Walpole, Massachusetts, partnered with EVR Advertising to develop a signature event. Their challenge was to create a dynamic experience to attract new prospects and support long-term sales nurturing, with objectives including generating excitement and securing 75 qualified attendees for an in-person event.

EVR Advertising developed an immersive Roaring ’20s-themed event, supported by targeted print and digital promotion. The solution included a speakeasy-themed evening with live music, casino games, and community tours. The results were strong, with 87 RSVPs, 60 attendees, and 12 tours conducted, successfully expanding the qualified lead pool and energizing the brand.

New Pond Village