Case Study: New Pond Village boosts tour inquiries with EVR Advertising

New Pond Village boosts tour inquiries by 32% with EVR Advertising

New Pond Village, a continuing care retirement community, sought to increase brand visibility and generate more leads for its independent living offerings in a competitive market. To address this challenge, they partnered with EVR Advertising to revamp their brand messaging and marketing strategies.

EVR Advertising developed a campaign centered on the theme "Pride Lives Here," utilizing targeted messaging and imagery that resonated with older adults and their families. The strategy employed paid search, social media, email marketing, and direct mail, complemented by on-site events. This approach resulted in a 32% increase in tour inquiries and a remarkable 550% growth in website sessions over eight months for New Pond Village.

New Pond Village