Case Study: Kalwall boosts brand awareness and leads with EVR Advertising's digital-first campaign

Kalwall drives 266 leads in 12 months with EVR Advertising

Kalwall Corporation, an industry leader in diffuse daylighting systems, sought EVR Advertising's expertise to create a campaign that would position them as the premier choice for architects and engineers. Their main objectives were to increase brand awareness in trade publications and generate new leads through digital offerings.

EVR Advertising implemented a data-driven, digital-first campaign strategy that expanded Kalwall's reach. The solution utilized an extensive mix of digital tactics, including paid search, display ads, YouTube, LinkedIn, and email, complemented by print media in major trade publications. Over 12 months, this holistic approach delivered impressive results for EVR Advertising's client, including 1.4 million web impressions, 266 digital leads, and nearly 2 million print impressions, successfully meeting their awareness and lead generation goals.

Kalwall