Case Study: Granite State Children’s Alliance achieves a unified brand identity with EVR Advertising

Granite State Children’s Alliance unifies 9 CACs with EVR Advertising

Granite State Children’s Alliance, New Hampshire’s statewide network of Child Advocacy Centers, faced a challenge of brand fragmentation and public confusion, often being mistaken for other organizations. Their objective was to create a cohesive brand architecture to unify their nine centers and more clearly communicate their mission. They partnered with vendor EVR Advertising for a comprehensive branding and messaging solution.

EVR Advertising developed an adaptive branded house system, which included updated logos, a new messaging framework, and a comprehensive style guide. This strategy successfully unified the visual identity and storytelling across all centers. The new brand framework provided by EVR enabled every center to confidently communicate the alliance's mission with a shared voice, which strengthened its statewide presence and built recognition, credibility, and community engagement.

Granite State Children’s Alliance