Case Study: Edgehill boosts prospect re-engagement with EVR Advertising's VIP mailer and ballet event

Edgehill wins Gold Summit Marketing Effectiveness Award with EVR Advertising

EVR Advertising helped Edgehill, a luxury senior living community in Stamford, CT, address its challenge of re-engaging high-interest prospects who had toured the property but had not yet committed to moving in. The objective was to meaningfully reconnect with these affluent seniors and their adult children without resorting to a standard sales pitch.

The solution involved creating an exclusive VIP experience centered around a special on-site ballet performance. EVR Advertising developed a high-end, whimsical mailer box containing an elegant invitation, themed gifts, and local treats to generate excitement. This strategic approach successfully transformed a stalled sales process into a memorable brand experience, resulting in strong prospect re-engagement, a boost in resident referrals, and a Gold Summit Marketing Effectiveness Award.

Edgehill