Case Study: Easterseals New Hampshire boosts brand awareness with EVR Advertising

Easterseals New Hampshire boosts website traffic 121% with EVR Advertising

Easterseals New Hampshire, a provider of essential services to children, adults, seniors, and veterans, faced a challenge with market clarity. Despite strong name recognition, there was confusion about what the organization does and who it serves. To address this, they engaged vendor EVR Advertising to develop a targeted marketing campaign aimed at clarifying its mission and strengthening its community connection.

EVR Advertising implemented a fully integrated media campaign using targeted digital channels, print, radio, TV, and out-of-home media. This strategy was centered on empathetic messaging and real stories from clients and staff. The campaign delivered significant results for Easterseals NH, including a 121% year-over-year growth in total website traffic, a 387 increase in branded organic search queries, and a 64-point increase in social media engagement rate, successfully increasing brand visibility and clarifying its services.

Easterseals New Hampshire