Case Study: Dartmouth-Hitchcock boosts orthopaedics inquiries with EVR Advertising's Hannah Kearney campaign

Dartmouth-Hitchcock boosts orthopaedic inquiries by 57% with EVR Advertising

Dartmouth-Hitchcock sought to elevate its Orthopaedics and Sports Medicine service line by leveraging its association with Olympic Gold Medalist Hannah Kearney. The healthcare system partnered with EVR Advertising for a healthcare marketing and influencer endorsement campaign to position itself as a leading regional provider.

EVR Advertising developed a campaign themed "Decide, Dedicate, Deliver," which utilized a multi-channel media strategy and public relations push featuring Hannah Kearney. This approach resulted in a remarkable 57% increase in new orthopaedic inquiries for Dartmouth-Hitchcock, demonstrating the campaign's effectiveness in reaching its target audience.

Dartmouth-Hitchcock