Case Study: Community College System of New Hampshire boosts enrollment and brand awareness with EVR Advertising

Community College System of New Hampshire boosts enrollment 21% with EVR Advertising

The Community College System of New Hampshire faced the challenge of raising brand awareness and increasing enrollment across its seven colleges. They needed to drive engagement with both traditional and non-traditional students while highlighting the system's common strengths and individual differences. To address this, they partnered with EVR Advertising for a comprehensive marketing campaign.

EVR Advertising developed the "College in the 603" campaign, anchored by a dedicated website and targeting specific audience segments through a mix of digital and traditional channels. The solution emphasized statewide messaging around affordability and value. The results were significant, with EVR Advertising helping achieve a 21% increase in system-wide enrollment, a 64% video completion rate, and a major boost in organic traffic to all seven colleges.

Community College System of New Hampshire