Case Study: Boston Medical Center HealthNet Plan boosts Medicaid sign-ups with EVR Advertising

Boston Medical Center HealthNet Plan boosts sign-ups 57% with EVR Advertising

Boston Medical Center HealthNet Plan, a Medicaid provider, sought to distinguish itself and drive enrollment in the competitive Boston market, specifically targeting young mothers eligible for Medicaid. They partnered with EVR Advertising for a comprehensive brand awareness and lead generation campaign to address this challenge.

EVR Advertising developed a multi-channel "Get More" strategy using traditional and digital media, directing traffic to a dedicated microsite. The creative approach used bold graphics and a memorable vanity URL to resonate with the target audience. The campaign executed by EVR Advertising delivered significant results, including a 57% increase in new sign-ups, approximately 70 million impressions, and 364 high-opportunity leads from microsite engagement.

Boston Medical Center HealthNet Plan