Case Study: Bassett Healthcare Network boosts telehealth awareness with EVR Advertising

Bassett Healthcare Network boosts organic web traffic 24.5% with EVR Advertising

bassett healthcare network, a prominent healthcare institution in upstate new york, faced the challenge of increasing awareness and patient volume for its services while competing with providers in regional metropolitan areas. The vendor, EVR Advertising, was tasked with positioning Bassett as a trusted local provider, a challenge further complicated by the onset of the COVID-19 pandemic.

EVR Advertising developed a comprehensive marketing strategy centered on the concept of "Bringing care to where you are," utilizing a mix of traditional and digital media. This campaign successfully generated over 5.7 million impressions and led to a 24.5% increase in organic web traffic for the customer, along with thousands of link clicks and video views.

Bassett Healthcare Network