Case Study: Topo Centras boosts e-commerce revenue with Evolvery's CRO testing

Topo Centras boosts revenue by €3.1M with Evolvery

The customer, Topo Centras, a consumer electronics retailer, faced the challenge of improving its e-commerce conversion rate and overall customer experience to drive business growth. They partnered with the vendor Evolvery to implement a structured, long-term conversion rate optimization (CRO) program based on constant testing of hypotheses.

Evolvery acted as an integrated part of the e-commerce team, conducting a thorough analysis of user behavior and running 161 experiments over five years. The solution included making key changes such as modifying call-to-action wording, improving site search functionality, decluttering the homepage, and streamlining the mobile checkout process. This testing program resulted in a significant measurable impact, including 44 winning tests that delivered a positive effect. One single test, which made shipping information more visible, generated an estimated €3.1 million in additional revenue over six months.

Topo Centras