Case Study: Toggl Hire achieves stronger B2B search visibility with Evolvery

Toggl Hire boosts organic search rankings with Evolvery

Toggl Hire, an HR SaaS company, faced the challenge of standing out in a market saturated with B2C solutions. Their blog content was attracting high traffic with low buying intent. Evolvery was tasked with auditing this existing content to optimize it for attracting a qualified B2B audience and improving conversions.

Evolvery implemented a strategic content optimization process focused on the marketing funnel. They conducted a thorough audit, identified keyword gaps, and recommended prioritizing topics for decision-makers like HR managers. This provided Toggl Hire with clarity on key content focus areas. As a result of implementing Evolvery's recommendations, Toggl Hire landed several high-ranking positions in search, significantly increasing their visibility to users with buying intent.

Toggl Hire