Case Study: Kika increases revenue and conversion with Evolvery UX optimization

Kika increases revenue 48.8% with Evolvery

The customer, Kika, a pet care retailer, faced a significant logistical and user experience challenge on its e-commerce website. The system could not handle orders containing both warehoused items and products only available for in-store pickup, leading to error messages, user confusion, and a high cart abandonment rate of 38.66%. To address this, Kika enlisted the vendor Evolvery, which employed a service of UX research and optimization.

Evolvery implemented an unconventional multicart solution that automatically separated products into distinct carts based on availability during checkout. This was supported by clear UI design and copywriting to guide users through paying for each cart separately. The solution successfully resolved the checkout issues, leading to a 48.8% increase in revenue, a 15.6% increase in conversion rate, a significant reduction in cart abandonment, and improved customer satisfaction.

Kika