Case Study: Georg Jensen increases conversion rates by 8% with Evolvery

Georg Jensen increases conversion rates by 8% with Evolvery

The luxury jewelry retailer Georg Jensen faced the challenge of prioritizing and effectively implementing conversion rate optimization (CRO) to improve its e-commerce performance. Despite having tools and data, the company lacked the dedicated resources and process to run impactful tests and build a compelling internal business case for CRO, often deprioritizing it for other initiatives. They partnered with the vendor Evolvery to address this.

Evolvery provided a professional CRO service, conducting a valuable audit and managing the A/B testing process. This partnership helped Georg Jensen build a data-driven culture and achieve a significant win: a test on a recommendation panel that resulted in an 8% median increase in conversion rates. This test, which was 98% statistically significant, also generated a 10% uplift in revenue, providing the tangible proof needed to secure a greater internal mandate for continued investment in CRO with Evolvery.

Georg Jensen