Case Study: Factcool achieves 11% higher conversion with Evolvery

Factcool boosts conversion rate by 11% with Evolvery

The fashion e-commerce company Factcool faced high checkout abandonment rates and a lack of results from copying competitor website features. They partnered with Evolvery for its conversion rate optimization services to adopt a data-driven, testing-based approach to improve their user experience and bottom line.

Evolvery implemented a series of A/B tests, including a key experiment that segmented a lengthy checkout form into two manageable sections. This small change, designed to reduce perceived effort for the user, resulted in an 11% increase in conversion rate at a 95% statistical significance level. The success of this and other tests helped Factcool establish a sustainable optimization program.

Factcool