Case Study: a major U.S. health IT company improves COVID-19 vaccine messaging with evolve24

Identifying COVID-19 VaccineConcerns to Boost Vaccination Rates

evolve24 was engaged by a major U.S. health IT company to conduct a large-scale sentiment analysis project. The customer's challenge was to gauge public perceptions and confidence regarding the distribution of COVID-19 vaccinations and their key manufacturers to better understand factors impacting vaccination rates.

Using its analytics platform, evolve24 analyzed public data to track consumer perception trends and identify emerging concerns. This provided near real-time insights into vaccine skepticism and safety issues that supplemented official government data. The results were shared with major U.S. health agencies, including the FDA and CDC, and were used to improve the vaccination process, counter misinformation, and enhance public health messaging.