Case Study: Sorbothane, Inc. modernizes its website and boosts usability with Evolve Marketing

Sorbothane, Inc. modernizes its website with Evolve Marketing and tracks every user response in Google Analytics

Sorbothane, Inc., a US manufacturer of a specialized vibration-damping material, partnered with Evolve Marketing to redesign their website. Their challenge was to modernize the site's look, improve content organization, and encourage greater user interaction while maintaining their existing high SEO value from the previous design.

Evolve Marketing implemented a comprehensive solution including a custom WordPress theme, an extensive product catalog, and strategic calls to action like PDF downloads and design calculators. A key feature was a dynamic contact form to nurture prospects and track user journeys in Google Analytics. The new design utilized video backgrounds and modernized the color scheme, resulting in a fresh, cohesive site that met all project goals. The president of Sorbothane noted his pleasure with the new site's vivid appearance and seamless flow.

Sorbothane, Inc