Case Study: Terrapass achieves clearer climate education and higher conversions with Evolve Blue

Terrapass boosts organic traffic 45% with Evolve Blue

Evolve Blue partnered with TerraPass, a company in the life science sector, to address the challenge of its complex climate data platform. The website needed to educate visitors on carbon impact and guide them toward action, but its technical data, intimidating carbon calculators, and tangled user journeys for consumers and businesses were overwhelming users and hindering conversions.

The solution implemented by Evolve Blue was a comprehensive digital platform and UX transformation. They redesigned the site with clear, educational content, simplified carbon calculators with intuitive inputs, and distinct pathways for different user types. This resulted in a highly effective platform that drove a 45% increase in organic traffic, a 62% improvement in conversions, and an 88% rise in tool usage for TerraPass.

Terrapass